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According to Gartner Research, the initial concerns have considerably diminished as SaaS model matured and saw widespread adoption and SaaS is heading towards a large-scale enterprise adoption in the coming years.
GS100: 2011 Global Services Compendium
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There is an increasing involvement of executives in the purchasing decisions and an increased participation by IT in the process with higher requirement for downstream integration.
An increasing number of enterprises are using a variety of SaaS applications from multiple vendors that were procured and deployed without participation from IT, creating management issues and challenges. Social media and social software are becoming increasingly integrated with SaaS solutions, as social platforms such as Facebook and Twitter are leveraging customer service, sales and marketing initiatives. Content, communications and collaboration (CCC) continues to lead the enterprise SaaS market with worldwide CCC revenue on pace to reach $2.9 billion in 2010, followed by customer relationship management (CRM) revenue of $2.6 billion. For CCC technologies, SaaS use varies across the market segments.
Gartner estimates that 75 percent of the current SaaS delivery revenue could be considered as a cloud service, and that could exceed 90 percent by 2014 as the SaaS model matures and converges with cloud services models.
GS100: 2011 Global Services Compendium
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