[PRODUCT DEVELOPMENT] OPD Goes Mainstream, Ties In Closer to Business ValueSruthi Ramakrishnan
New product development, product refresh cycles, new geographies, and the mid-market drives the pace of the OPD market
Some effects of the 2008 recession are still lingering. With the playing field left more difficult for providers through an empty deal pipeline, increased expectations, clients’ reluctance for fresh investments and their ‘no compromise on quality’ mantra, there is much the industry needs to do before it can get back on its feet.
In such a scenario, the formula for recovery is old-fashioned- hold on tight to your existing customers, over-deliver on your value proposition, and be open to looking at new engagement models.
Large ISVs (Independent Software Vendors) also present an opportunity. "Large ISVs still represent excellent growth opportunities as they are driving innovation across a number of areas, such as Cloud enablement, SaaS (Software as a Service), Product Lifecycle Management, etc.” Walsh said. Software companies moving to cloud computing and SaaS will have significantly larger opportunities, Karthik Ananth, Director-Market Expansion, Zinnov Management Consulting had said (Tracking the OPD Recovery, Global Services Media, December 22, 2010).
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