[ANALYTICS OUTSOURCING] Analytics Outsourcing: Gaining GroundSmriti Sharma
The offshore analytics space has evolved from being dominated by captives of large companies to embracing large vendors offering end-to-end specialized analytics solutions to specific verticals.
A recent study of Chief Information Officers (CIOs) by IBM reveals that the top strategic technology investment over the next five years at outperforming midsize organizations is business analytics.
The study reflects that within the broader category of analytics, 64 percent of midmarket CIOs said they are using data warehousing platforms and visual dashboards. Another 63 percent are using MDM (master data management). Master data refers to information entities, such as specific product or supplier names that are supposed to be consistent across a number of systems and applications within a company.
The heightened need for business analytics has begun to drive the demand for outsourced analytic services, which hitherto has been driven by the need to offshore knowledge-based processes to take advantage of labor arbitrage and availability of specialist professional skills in countries like India. We see that the area called Knowledge Process Outsourcing (KPO) is slowly giving way to Analytics Outsourcing (AO).
Analytics service providers includes: BPOs, KPOs, BPO/KPO arm or department of large IT-BPO Company, specialist market research (MR) firms, and other boutique Research and Analytics (R&A) firms.
Most of WNS clients are based in the United States and European Union region. It is also expanding its client base in the Asia-Pacific region. Most of their clients are spread across several industry verticals, including financial services and insurance, retail, CPG, healthcare, professional services, travel and leisure.
Some of Accenture's clients are BP and Verizon. Capgemini's clients include Mazda and Baycorp. Connectiva serves service providers in telecom, media and entertainment. Their customers include some of the world's largest providers with 200+M subscribers as well as greenfield operators and mid-sized companies. Their customers include Bharti, T-Mobile, Telefonica, Alcatel Lucent, YTL, IDEA amongst others.
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