[ANALYTICS OUTSOURCING] Analytics Outsourcing: Gaining GroundSmriti Sharma
The offshore analytics space has evolved from being dominated by captives of large companies to embracing large vendors offering end-to-end specialized analytics solutions to specific verticals.
The next 10 years of the analytics landscape will be drastically different from the last one. “With structural shifts in demographics that will reflect more prominently in the international trade and economics, where outsourcing will no longer be a choice. The KPO industry in India has gone through a “concept selling” phase in the last few years for a majority of clients who have so far utilized BPO services. At the same time, some clients have been able to create a competitive advantage for themselves through establishing Analytics Centers of Excellence programs that have resulted in improved decision making across multiple business groups, markets and geographies,” opined Kharbanda.
From an offering standpoint, web and web related services are very much in demand from the market, as are packaged solutions that combine consulting services with delivery.
Ramachandran K, executive director & head healthcare, Activecubes stated, “Analytics Outsourcing started with financial and marketing functions. Some of the first companies to take advantage of this were the MNC’s when they set up captives in India. Initially the heavy lifting in terms of data analysis was being outsourced. Then came the higher end statistical modeling. Nowadays, high end business consulting (based on the data) is also being outsourced. Next will come a time when companies in India will start services where they will own data and provide consulting/ analytics based on the owned data as well as customer data.”
Viral Thakker, executive director, performance and technology services KPMG pointed out some of the emerging/growth areas in analytics:
Other trends that could emerge are:
[INDUSTRY SPECIFIC] Industry-specific BPO Will Continue to Evolve
[HUMAN RESOURCES] Small, Shorter Term Deals Setting New Trends in HRO
[FINANCE & ACCOUNT OUTSOURCING] FAO Market Is on a Roll
[CONTACT CENTER] Web-based Customer Interactions Unfold New Opportunities for Contact Centers
[PROCUREMENT OUTSOURCING] Procurement Outsourcing: On the Rise, Flush with Deals
[ANALYTICS OUTSOURCING] Analytics Outsourcing: Gaining Ground
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