GS100: 2011 Global Services Compendium
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The next 10 years of the analytics landscape will be drastically different from the last one. “With structural shifts in demographics that will reflect more prominently in the international trade and economics, where outsourcing will no longer be a choice. The KPO industry in India has gone through a “concept selling” phase in the last few years for a majority of clients who have so far utilized BPO services. At the same time, some clients have been able to create a competitive advantage for themselves through establishing Analytics Centers of Excellence programs that have resulted in improved decision making across multiple business groups, markets and geographies,” opined Kharbanda.

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Industry verticals such as shipping and logistics, manufacturing and supply chain were initially not very active in this space and now they offer good opportunities.

From an offering standpoint, web and web related services are very much in demand from the market, as are packaged solutions that combine consulting services with delivery.

Ramachandran K, executive director & head healthcare, Activecubes stated, “Analytics Outsourcing started with financial and marketing functions. Some of the first companies to take advantage of this were the MNC’s when they set up captives in India. Initially the heavy lifting in terms of data analysis was being outsourced. Then came the higher end statistical modeling. Nowadays, high end business consulting (based on the data) is also being outsourced. Next will come a time when companies in India will start services where they will own data and provide consulting/ analytics based on the owned data as well as customer data.”  

Viral Thakker, executive director, performance and technology services KPMG pointed out some of the emerging/growth areas in analytics

  • Customer analytics for the energy and utilities sector
  • Fraud analytics in retail banking
  • Cyber-analytics to detect cyber crime and terrorism
  • Learning analytics to assess academic performance  

Other trends that could emerge are:

  • Cloud-based BI tools could see proliferation
  • Social network data mining for customer analytics
  • ‘Big data analytics’— Big data refers to the tools, processes and procedures allowing an organization to create, manipulate, and manage very large data sets and storage facilities.


 GS100: 2011 Global Services Compendium
View Digital Magazine    Download PDF


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