GS100: 2011 Global Services Compendium
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Customer acquisition is one of the key factors for success in the services business. Customers represent lifetime value to the business. The quality of customers determines the stability of the business model, the potential to innovate, and the overall learning for the organization.
A global customer base signifies the ability to understand diverse global businesses and the ability to orchestrate delivery using multiple offshore delivery locations.
GS100 companies serve customers across the globe. The chart shows the global diversity of GS100 customer base. US and W. Europe (with 96 and 87 companies respectively) obviously lead the group because they continue to be the demand centers for services. Canada and Australia come next. Interestingly, other countries/ regions that include India, Japan, South America, and E. Europe are rising in demand for global services.
In terms of new customer acquisition in 2010, the GS100 companies got in nearly 6800 new customers for IT services. Within that, the major areas are ADM and bundled IT services (multi-tower IT services).
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GS100: 2011 Global Services Compendium
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