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Regional Dynamics • Middle East & Africa: Offering Advantages Beyond Low Cost Smita Vasudevan Middle East and Africa is relatively new to the global sourcing industry, but it has gradually made a place for itself. The region shows great potential for future growth and offers attractive opportunities to explore. • Europe: Niche Capabilities Driving Demand Smita Vasudevan Europe certainly cant compete with offshore destinations like and India and Philippines on the cost front, but when it comes to innovation and high-end technology solutions, it is very often seen as the best bet. • Latin America: It's Not All About Proximity Smriti Sharma Recent times have witnessed this region draw ace players of the outsourcing world - American Express, General Motors, Intel, Genpact, Sitel, Wipro, Citibank and more. Business process outsourcing (BPO), shared service centers (SSC), call centers, offshore delivery centers have grown significantly in the region. • North America: The Closer the Better, But the World is Flat Smriti Sharma The economy of United States indicated some signs of growth in the third and fourth quarters of 2010. However, the second quarter of 2011 again presented a mixed picture. • Asia: Balancing the Weight of the Western World Sourabh Chandra Pushp The outlook for Asia/Pacific's BPO market remains positive, with growth in 2011 expected to be 17.9 percent in terms of U.S. Dollars. According to the latest Gartner research, the worldwide BPO market is forecast to grow by 6.3 per cent globally and 17.9 per cent in the Asia-Pacific during the year 2011. The study titled, Market Overview: BPO Service Providers in Country Marketplaces in Asia-Pacific and Japan,2010-2011, states that the BPO industry will grow to $1.69 billion by 2012 and $2.47 billion by 2014.